NFU Mutual : Everything you need to know

NFU Mutual – Everything you need to know

 Headquarters Address 

Tiddington Road, Tiddington, Stratford-upon-Avon, Warwickshire CV37 7BJ, UK


£1,568 million (according to 2018 annual report)

 Size (employees)


 UK Locations

Bristol, Stratford-upon-Avon, Belfast, Chester, Glasgow, Norwich, York


Home, landlord, motor, equine, farming, tractor, business, commercial vehicle, liability, and bespoke home insurance

 Key People

Group CEO: Lindsay Sinclair

About NFU Mutual
The National Farmers Union Mutual Insurance Society Limited (NFU Mutual) offers a broad range of insurance products and financial services, which are divided into four segments: insurance, farming, business, and financial planning. It operates its general insurance business through a network of tied agents in rural areas throughout the UK.

NFU Mutual’s main insurance products include home, landlord, motor, equine, and bespoke home insurance. Its farming products and services include farming insurance, tractor insurance, union advantage, directors’ and officers’ liability insurance, farm safety & risk management, risk management services for farms, farming diversification, smallholder, and fighting the rise of countryside crime.

The group’s business segment offers business insurance, commercial vehicle insurance, business protection, business liability, and risk management services. Meanwhile, its financial planning segment focuses on investments, pensions, life cover and protection, inheritance tax planning, financial advice, and a fund centre.

History of NFU Mutual
NFU Mutual was founded in 1910 to support farmers in the newly established farming union through cost price insurance. Since then, the group has tapped into various markets – including business, vehicle, home, and equine insurance, as well as risk management, pensions, and investments.

In 2018, NFU Mutual entered a partnership with law firm DWF LLP. As part of the partnership, the law firm started providing NFU Mutual with legal services and support across its general insurance claims operations in the UK.

In 2020, NFU Mutual launched a £32 million COVID-19 support package, which included £24 million worth of insurance changes for additional coverage across a wide range of policies and to speed up claims. The group also expanded its use of Guidewire Software to improve service support.

Leadership at NFU Mutual

Lindsay Sinclair – Group CEO
Sinclair became the group chief executive officer of NFU Mutual in 2008 after years of running retail businesses for Barclays, Standard Chartered, and ING. As the chief executive, he is responsible for managing NFU Mutual’s business.

Sinclair is also a board member of the global representative body of the cooperative and mutual sector ICMIF as well as a member of the General Insurance Committee of the Association of British Insurers and The Prince’s Farm Resilience Programme.

Culture at NFU Mutual

NFU Mutual established the NFU Mutual Charitable Trust in 1998 to support and promote UK charities in the insurance, agriculture, and rural development sectors. It focuses on research, education, social welfare, and poverty relief.

Over the last 10 years, the NFU Mutual Charitable Trust has donated nearly £3 million to charities and local communities to support education and other social welfare initiatives. The group’s Farming Help initiative also helps families with farms to manage financial challenges through affordable housing, pastoral care, business advice, short- or long-term grants, and training to develop their skills.

The group’s young farmers’ clubs provide educational, social, and developmental opportunities to 10- to 26-year-olds from rural communities. Meanwhile, NFU Mutual’s Farms for City Children offers young people the chance to live and work on a farm for a week.

In 2020, the group donated a total of £739,000 to various UK organisations to help families to manage financial challenges and encourage physical and mental wellbeing amid the COVID-19 pandemic. Some organisations that benefitted from the donation included The Farming Community Network, Forage Aid, The Addington Fund, The Prince’s Countryside Fund, Rural Support and Samaritans, The Royal Scottish Agricultural Benevolent Institution (RSABI), The Royal Agricultural Benevolent Institution (RABI), and the National Emergencies Trust: Coronavirus Appeal.

In the news

Jeremy Kyle guest gets jail time for insurance fraud


Jeremy Kyle guest gets jail time for insurance fraud

Fraudulent claim debunked by surveillance and TV appearance

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Battery fires – how we’re putting ourselves at risk

Home insurer cautions against some key practices

NFU Mutual distributes £54 million mutual investment bonus


NFU Mutual distributes £54 million mutual investment bonus

Uplift also set for increase in April

NFU Mutual highlights the silver lining following recent storms and downpours


NFU Mutual highlights the silver lining following recent storms and downpours

Head of property claims delivers call to action

Revealed – Consumer Intelligence motor and home insurance award winners


Revealed – Consumer Intelligence motor and home insurance award winners

Providers were voted on by nearly 50,000 customers

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