Brokerslink, the global broking and risk management network operating across 142 countries, has unveiled ekko, a new digital ecosystem designed to transform how it manages its international operations, connects its members and develops business opportunities.
Launched at the Brokerslink Global Conference in Istanbul, ekko brings together a Salesforce-based CRM, a dedicated member platform and a redesigned corporate website. The investment reflects a strategic priority for Brokerslink: using accurate data, technology and the collective expertise of its global network to support better decisions, more effective collaboration and sustainable business growth.
Data and technology are now central to Brokerslink's strategy for managing and developing its global network.
By consolidating reliable, structured information on member capabilities, relationships, activities and business opportunities, ekko will provide the management team with greater visibility across markets. This will support more informed strategic planning, clearer priorities, better resource allocation and the identification of growth opportunities.
The objective is to move from fragmented information to actionable business intelligence, enabling Brokerslink to manage its network more effectively and make decisions based on a more accurate understanding of its global operations.
For Brokerslink's Partners and Affiliates, ekko introduces a new environment for discovering expertise, sharing knowledge and developing international business.
Its Marketplace makes specialist capabilities and solutions easier to identify, while Deal Rooms provide dedicated spaces for members to collaborate on specific client opportunities. Community, Activity and Events features facilitate information sharing, professional interaction and engagement across the network.
These capabilities are designed to help independent brokers find relevant expertise more efficiently, strengthen cross-border collaboration and convert existing relationships into tangible commercial opportunities, while preserving their local independence and client relationships.
ekko is complemented by a redesigned Brokerslink corporate website, providing multinational clients, risk managers, insurers and other market stakeholders with clearer visibility of the network's geographic presence, specialist capabilities and services.
While the website strengthens Brokerslink's external market positioning, the member platform supports the collaboration and coordination required to deliver international solutions. A dedicated mobile application extends access to the member experience, the company said.
ekko replaces Brokerslink's previous member system, Agora, and represents the first phase of a broader technology programme, with further developments planned for 2027.
