Claims management firm Crawford & Company has announced the launch of a new product it says will reduce costs, increase claims-processing efficiency and improve customer satisfaction.
Crawford’s new TruLook product combines the company’s team of field adjusters with its subsidiary company, WeGoLook, an on-demand field services provider with more than 40,000 independent contractors, along with other tools. TruLook reduces claims process time to as little as 3.7 days and saves up to 30% in cost.
“Crawford piloted the TruLook service during the 2017 fall hurricane season with great results,” said Harsha V. Agadi, president and chief executive officer of Crawford & Company. “During the claim surge, TruLook on average reduced process time from over 30 days to under five days and cut claims processing costs by more than 20%.”
TruLook sorts claims into one of three categories, based on complexity: mobile self-serve, WeGoLook and traditional field adjusting.
“We are blending tried-and-true processes with new technology to shape the future of claims processing,” said Kiernan Rigby, global president of Crawford Claims Solutions. “For example, in mid-complexity cases, TruLook utilises WeGoLook to dispatch licensed drone pilots to capture data and imagery from the air. This data is then sent to the virtual estimator and a detailed report is sent to the client. With the help of technology like this, Crawford will continue to innovate new solutions that enable its clients to reduce expense without compromising on policyholder experience.”