Former Aviva UK life chief executive David Barral has reportedly joined the wealth management arm of insurance firm Old Mutual.
 
Barral will support the company’s Customer Outcomes Forum, which is part of Old Mutual Wealth’s corporate government structure, CityWire reported.
 
In the newly created role of independent customer champion, Barral will promote “customer-centric behaviours” across the group’s business, the report said.
 
Commenting on his appointment, Barral said he is “delighted” to join Old Mutual at an “exciting time” for the company.
 
“It has an ambitious strategy and recognises the importance of a strong customer focus at the core of all its activities,” CityWire quoted him as saying.
 
Barral spent a huge part of his 37-year career at insurance giant Aviva where he held various senior roles. Most recently, he headed the company’s life insurance business in the UK and Ireland.
 
Earlier this year, insurer LV= also appointed Barral as a non-executive director.
 
“I’m excited that we have been able to bring someone with David’s level of knowledge and experience into the business,” Old Mutual Wealth chief distribution officer Richard Freeman was quoted as saying by MoneyMarketing.
 
“My colleagues and I look forward to working with him to further develop and embed our customer-focused culture,” Freeman also said.
 
 
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