HDI Embedded announces major partnership

Initiative to offer protection against damage due to failures or malfunctions

HDI Embedded announces major partnership

Insurance News

By Kenneth Araullo

HDI Embedded, a subsidiary of HDI International, has been chosen by Berlin-based insurtech wefox and Italian multi-service operator Wind Tre to offer extended warranty services for household appliances and electronics. This service aims to extend protection beyond the manufacturer's warranty period.

This collaboration was announced shortly after Wind Tre unveiled its insurance agency, Wind Tre Assicurazioni. For this venture, wefox was selected as a key partner, tasked with the integration and selection of leading insurers to develop exclusive, user-friendly products for Wind Tre's clientele.

Utilising wefox's expertise as a leading distribution and service solution platform, HDI Embedded will now offer Wind Tre's customers multi-appliance extended warranty insurance. This coverage extends beyond the standard warranty, offering protection against damage to household devices and consumer electronics due to failures or malfunctions, starting from a monthly cost of €4.99.

The partnership between wefox and Wind Tre, facilitated by a streamlined deployment process, has allowed for the rapid introduction of new insurance solutions.

Nelson Castellanos, chief partnerships officer – international at HDI Embedded, expressed enthusiasm about the partnership, highlighting its significance for both the telecommunications and insurance sectors.

“The ability to tailor products and services is central to innovation and will improve the customer experience. For businesses, the opportunities are just as prominent; by opening new revenue streams and increasing customer touchpoints, affinity insurance programs are now forming part of robust business strategies,” Castellanos said.

This partnership not only signifies a pivotal development for HDI Embedded as it seeks to broaden its reach across the European market but also marks an important milestone in its growth strategy, following its initial market introduction in 2023. Further partnerships are anticipated as the company continues to expand its presence in the region.

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