MGAA board adds Markerstudy director to its ranks

She brings with her over two decades of marketing expertise

MGAA board adds Markerstudy director to its ranks

Insurance News

By Kenneth Araullo

Lizzie Smith-Foreman (pictured above), the director of group marketing, communications, and sustainability at Markerstudy Group, has assumed a position on the board of the Managing General Agents’ Association (MGAA).

Smith-Foreman joins a group of existing board members at MGAA, including Charles Manchester, the MGAA chairman, Mike Keating (CEO), Jonathan Skinner of Jensten Group, Jeff Turner of Miramar Underwriting, David Coupe from DYC Insurelaw Consultants Limited, Keith Stern of Lloyd’s, Marco Del Carlo from XS Assure, Lyndsey Thompson of IIGL, Chris Harman of Resolution Underwriting, Sharon Brown from nutshell consultancy, and Jade Wilcox of HDI Global Specialty SE.

With experience spanning over 20 years in insurance industry marketing, Smith-Foreman joined Markerstudy Group in 2010. Before her tenure at Markerstudy, she served as a marketing brand manager at Groupama, a mutual insurance group and a subsidiary of Ageas.

In 2021, alongside her role as the director of group marketing and communications, Smith-Foreman took on the additional responsibility for sustainability within Markerstudy Group.

Smith-Foreman’s expertise lies in aiding organisations across the industry to achieve commercial growth. Her focus on targeted marketing strategies aims to elevate awareness of their products and services among key stakeholders.

“Lizzie has significant experience in marketing across the insurance industry, helping a range of organisations reach the audiences that matter most to them. Working alongside the largest MGA in the UK at Markerstudy, Lizzie’s understanding of the communications challenges facing the MGA landscape will be invaluable as we continue to grow our membership and develop our offering to existing members,” Keating said.

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