Specialist underwriter Q Underwriting has today confirmed that the entire business will come together under the single brand of Q Underwriting, with a refreshed identity, from September 06. The move will see the retirement of its legacy trading brands aQmen Underwriting, TFP Schemes and Thistle Underwriting from this date.
In a Press release, the group noted that over the last three years, both insurers and brokers have commented that the range of brands operated by Q Underwriting, and their varying specialisms, can be unclear. Q Underwriting provides insurers with both distribution and expertise, while offering brokers access to an array of specialist commercial insurance products. The release stated that by presenting its proposition to the market under a single brand, these benefits will be “clarified and maximised” for both parties.
Bernard Mageean, CEO of Q Underwriting, highlighted that the division was launched almost three years ago as a home for several niche commercial underwriting brands. Since then, he said, the organisation has grown, and the Q brand has taken centre stage as a key driver for that growth.
“For example, we built a single portal to give the market a single view of Q and to help brokers access the range of products we offer in one place,” he said “We helped our broker partners throughout COVID with a Q Underwriting sales and development team supporting our underwriting teams; we launched a central managing general underwriter and bought in new capacity which now trades under the Q name; and, importantly, we have developed a reputation as specialist, robust and reliable under the Q Underwriting name.”
Mageean added that he is “exceptionally proud” of the heritage provided by its legacy trading brands and equally excited about the future, and the advantages the move towards a unified Q Underwriting will bring to its trading partners.
The rebranding will be effective for new business and renewals issued after September 06. For mid-term policies, rebranding will take place at renewal, rather than as part of any mid-term adjustment, to minimise disruption to policyholders. Q Underwriting emphasised that there is no action required on behalf of brokers or policyholders, and there has been no change to Q Underwriting’s product offering beyond the branding.
