Direct Line Insurance Group Plc (DLG) has introduced a home insurance partner solution designed to offer an instant estimated price to customers.

Available either as a white label product or as an affiliate partnership using DLG brands Direct Line, Churchill, or Privilege, the new digital solution was developed by DLG Partnerships to simplify the home insurance buying process. It leverages partner data alongside that of DLG’s.

“We are really excited to announce the launch of our new home insurance partner solution,” commented DLG partnerships and PCW (price comparison website) director Andy Broadfield. “It is another step towards our goal of becoming the easiest, most creative, and most trustworthy insurance partner in the UK.

“Extending our reach is a key strategic objective for the group and delivering this digital solution makes it easier than ever for partners to access our brands and products. We’re looking forward to working with partners, both established and emerging, to help them meet more of their customers’ needs.”

Meanwhile an intuitive developer portal has been built to allow potential partners to sample the technology in a test environment.