Aurora preps for flagship offering launch with key appointment

He will be responsible for forging partnerships with brokers

Aurora preps for flagship offering launch with key appointment


By Kenneth Araullo

SME-focused insurance platform Aurora has announced the appointment of Tom Willmore to a pivotal broker-facing role, with the hiring coming as the firm prepares to launch its flagship commercial combined offering this spring.

In his new role, Willmore will focus on expanding Aurora’s distribution network and forging strong partnerships with brokers. This move aligns with the company’s strategy to extend the reach of its online platform to a broader spectrum of the broking community.

Willmore’s professional journey includes significant experience in broking and underwriting within the UK's leading delegated authorities. His most recent position was with the Kingsbridge Group, where he served as a senior development underwriting and account executive. His career also includes tenure at PIB Group and Jelf, among others.

In addition to his primary role in expanding broker relationships, Willmore will play a key role in developing Aurora’s professional indemnity proposition. This is part of Aurora's broader strategy to become a comprehensive solution provider for brokers.

“I was blown away by the Aurora Roadmap and capabilities of the Algorithmic Underwriting model. Talking to our various brokers, capacity providers and data partners that have already engaged with Aurora, it’s clear that they all feel the same. We’re offering real solutions to the challenges facing our brokers and their clients in a fast-changing world. The potential is endless with Aurora, so I’m really looking forward to engaging with my broking network again,” Willmore said.

Aurora, operating as a managing general agent (MGA), touts a rapidly growing portfolio of insurance products, supported by its algorithmic underwriting approach. The company already provides real-time coverage for over 700 trade types at the SME level through its dynamic online platform.

“With Tom’s background, he is perfectly positioned to continue to evaluate Aurora’s proposition, delivering tangible value across the insurance chain from carrier, to broker, to customer. Capacity provider confidence in the Aurora model will soon allow the deployment of limits never before seen online, whilst brokers can utilise our data-driven insights to offer superior advice and mitigate underinsurance, augmenting the service they provide their client base. We’re entering an exciting time as a team, and I’m pleased to have Tom on board to support our broker ambitions,” Aurora co-founder and CEO Jan-Vincent Finn said.

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