Bart Patrick (pictured) has come onboard insurance management system provider Genasys as the company’s first-ever chief revenue officer.

In his new role within the Genasys executive team, Patrick will be in charge of leading the firm’s go-to-market strategy in key target markets. The former Duck Creek EMEA (Europe, the Middle East, and Africa) managing director brings two and a half decades of experience to Genasys.

“What Bart doesn’t know about insurance and technology isn’t worth knowing – his track record speaks for itself,” said Genasys co-chief executive André Symes of the SAP and EXL alum.

“Craig [Olivier] and I are absolutely thrilled to have been able to attract someone of his calibre to our board. It says volumes about the quality of our proposition at all levels of the insurance market. He is exactly the right person help us propel Genasys forward and take our business to the next level.”

Meanwhile, the key hire lifted the lid on his decision to join the London-headquartered business.

Patrick noted: “The insurance technology market is going through a bit of an epiphany. The ability to spin up an environment and launch an insurance product to the market with economics that support the business case right from the get-go is now essential. Get it done once, quickly, and cost-effectively is what insurance companies demand – and Genasys is all about ‘deliver fast, succeed fast’.

“I absolutely love the ethos of the business. It’s young, vibrant, committed, and technologically smart, but more importantly its people are 100% focussed on what insurance providers and their customers need now.”

“When André and Craig say ‘we do insurance’, they truly mean it,” he added. “MGAs (managing general agents), brokers, and insurers can all tap into this ethos and we’ll help them deliver profitable products.”