Insurtech Qlaims has announced a new CEO – but it isn’t saying goodbye to her predecessor.
With Malcolm Harvey, current CEO, staying on as company founder and executive director, Liz Latter (pictured), who joined the firm last year as chief commercial officer, will move into the role.
“I couldn’t be more pleased to have found Liz to take the helm of our ship,” said Harvey. “I’ve never come across anyone with her drive and talent in my working life and we’re extremely fortunate to have found her. I have been a skipper of one company or another for the last 35 years and it’s time for a younger commander to take over. I will remain on the bridge at her right hand to offer advice when required while spending time with other parts of the business.”
Qlaims originally launched in 2017, with the goal of boosting the customer experience at claims time. It has since expanded with the MGA Qlaims Insurance, which delivers a claims preparation and negotiation service to customers, with capacity from HSB Engineering Insurance. It is sold through brokers and intermediaries. Now, Latter aims to lead the next stage of its development.
“Despite the pandemic, we have launched a quote-and-bind portal and signed significant new distribution agreements,” she said. “In many ways the need for remote visits has helped to prove the importance of technologies such as video streaming. We have big ambitions for the future and I’m confident that we have the team in place to achieve our goals.”
Meanwhile, chairman Simon Cooter noted his own delight at the appointment, highlighting that Latter had been “instrumental” in developing relationships with brokers.
“We’re delighted to confirm Liz’s promotion. Qlaims is growing traction rapidly thanks to the compelling combination of technology, a top-notch claims preparation proposition, and our relationships with brokers, which Liz has been instrumental in developing,” he said. “Malcolm remains committed to the business and his passion for customer advocacy will continue to play a key part in the company’s direction.”