It is an age-old problem for the insurance industry - as insurance is a "grudge" purchase, clients usually want the cheapest possible deal. However, rarely is the cheapest deal the best one - so how can that mentality be changed? In the latest in the Big Question series, we get the thoughts of AXA's Jon Walker, Financial & Legal's Karen Beales, Renovation Underwriting's Douglas Brown, HDI's Oliver Davies, AXA XL's Paul Howard, the Society of Insurance Broking's Laura Hancock, Miller's Steve Cox and Pool Re's Jonathan Gray.
