AIA Australia enters partnership with AFL club

AIA Australia enters partnership with AFL club | Insurance Business

AIA Australia enters partnership with AFL club

AIA Australia has announced a new partnership with St Kilda Football Club, an Australian rules football club based in Melbourne, Victoria, through which the insurer will provide learnings, tools, and strategies to help club member lead healthier lifestyles.

As the official health and wellbeing partner to St Kilda Football Club, nicknamed the Saints, AIA will provide all existing club members with a new core membership product, Saints Pass, which gives exclusive access to content, experiences, and offers throughout the year.

Damien Mu, the chief executive officer and managing director at AIA Australia and New Zealand, commented: “AIA has a dream to champion Australia and New Zealand to be the healthiest and best-protected nations in the world. We’re excited by the opportunity that this new partnership brings to help Saints' members and fans take small steps to improve their health and wellbeing while being rewarded in return.”

Saints chief executive officer Matt Finnis said: “We couldn't be more thrilled to partner with an organisation that shares our dedication to not only provide our customers with the highest level of service but also put their wellbeing first. As a leading life and health insurance specialist with over 47 years of experience, AIA Australia has a proven commitment to the health and wellness of its customers.”

AIA confirmed that it will follow up Saints Pass with other health and wellbeing initiatives and benefits in the coming months for the Saints members.