The shift towards automation is having a big impact on the premium funding arena, an expert has said.
“More and more brokers are realising the importance of automation to improve efficiencies and increase revenue,” Hayward said. “Within our own book now, about half of our business is coming from brokers using our pay by the month system. That is the big development over the last 18 months.”
Hayward, whose firm was the first to market with an automated pay by the month offering in 2016, said that the industry should not fear a move towards more automation as it has the power to boost both efficiency and revenue.
Over 2018, he said that he sees the possibility of further consolidation as the industry begins to feel “stagnant”.
“Pay-By-The-Month was the first big differentiation in our space in a long time,” he explained. “All funders are selling the same thing, a commoditised mature product and we need to be different to make inroads.
“I expect funders to try and do things that are different and if they don’t, they will struggle to make gains into the market.”
Hayward added that he believes the days of a premium funding firms only offering premium funding are gone as those in the market need to look to other ways to assist both brokers and their clients.
“You need to be a jack of all trades,” Hayward said. “You need to be able to assist brokers with acquisition finance, with business loans, assist clients that brokers have with additional products, and give brokers additional revenue.
“For us, our two main focuses are growing additional revenue streams for brokers, and using automation to increase efficiencies.”