A partnership with Australia’s largest pet insurer will allow a Kansas-based animal tech firm to launch in the Australian market.
The partnership with PetSure will help FitBark launch its wearable dog activity tracker to the pet insurer’s network of 360,000 policyholders, 22 pet insurance brands, pet healthcare providers, and major Australian retailers, Startland News reported.
The bone-shaped device has been designed to improve dogs’ health. It is an activity tracker attached to the dog’s collar that sends data to the user’s smartphone via an app, the report said.
PetSure CEO Alexandra Thomas said the partnership would help both companies grow.
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“FitBark encourages healthy habits for dogs and their owners, but more importantly, it can help pet parents and their vets to create better welfare outcomes for pets - something we’re really passionate about,” she said.
“It is also the first platform that brings a wealth of ‘real-world’ data on the behavior, activity, and sleeping patterns of dogs to the pet insurance industry. These insights have great potential to help us shape future products and premiums.”
Fitbark CEO Davide Rossi said the deal is a “major milestone” that presents the company with a wide range of possibilities.
“It means that our health data sets have the potential to unlock massive distribution opportunities that go beyond a consumer purchasing a motivational tool for himself and his dog,” he said. “It means that we are effectively connecting consumers with their healthcare providers to generate better outcomes for all parties involved.”