Suncorp extends The Cauldron's naming rights

Suncorp extends The Cauldron's naming rights | Insurance Business Australia

Suncorp extends The Cauldron

Suncorp Group (Suncorp) has extended The Cauldron's naming rights for 10 more years, just in time for the historic NRL Grand Final week in Brisbane.

Suncorp Group CEO Steve Johnston said in a statement that the insurer extended the stadium's naming rights following a vote of confidence in Queensland's future, adding that he is “incredibly proud to have Suncorp associated with this iconic venue.’

“At a time when much in our lives has changed, we've been so fortunate to have Queensland's home of sports and entertainment open. It has given fans in person, and watching at home, much-needed excitement and entertainment,” Johnston added.

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Johnston said the Grand Final is a fitting one-in-a-lifetime reward for local football fans and the Queensland government that has worked with the NRL to keep the season going despite the impacts of the COVID-19 pandemic.

Suncorp Stadium general manager Alan Graham added: “I'm delighted that our wonderful partnership is being extended for up to 10 more years. Both brands are synonymous with quality, and the relationship typifies the strong community bond and connection we both share.

“There's a whole generation who have never known the stadium by any other name than Suncorp Stadium. Suncorp's sponsorship has helped ensure the stadium retains its status as one of the most exciting and entertaining stadiums on the planet.”

Suncorp's partnership with the owner, Stadiums Queensland, and operator, ASM Global, is one of the longest in Australia and globally after first entering into partnership in 1994.

Johnston commented: “Suncorp Stadium has been home to sporting battles [and] epic concerts, and it even withstood the 2011 floods. It is part of our Queensland way of life, and that's why we've been a proud partner of the stadium for over 25 years.

“Our business has a long and proud heritage in Queensland, and we look forward to being part of the state's exciting future.”