Zurich turns AFL logo space into tribute to breast cancer awareness

Company also pledges monetary donation

Zurich turns AFL logo space into tribute to breast cancer awareness

Non-Profits & Charities

By Roxanne Libatique

Zurich Financial Services Australia (Zurich) has unveiled a new initiative involving the Melbourne Football Club (MFC) AFL team, where the company’s logo on the team’s run-out t-shirts will be replaced with the names of individuals affected by breast cancer.

This marks the first instance in MFC history where a sponsor’s logo space is dedicated to a charitable cause.

How Zurich Financial Services Australia promotes breast cancer awareness

Partnering with Breast Cancer Network Australia (BCNA), Zurich selected 43 individuals from over 350 public nominations. These names will be displayed on t-shirts during the AFL Round 15 “Pink Lady Match” on June 22, as part of the “PLAY4BCNA” campaign.

The insurance giant also declared a $10,000 contribution to BCNA, aimed at funding vital support services, resources, and advocacy for those impacted by breast cancer.

Cancer-related insurance claims at Zurich

In 2023, cancer was the second leading cause of life insurance claims at Zurich, accounting for more than 20% of all claims and resulting in $473 million in payouts. Among these, breast cancer represented 15%.

“According to a recent analysis by Zurich, breast cancer impacts more than 20,000 new individuals each year and can cost on average more than $40,000 over a person’s lifetime. As an insurer, Zurich sees this impact first-hand,” said Linda Griffin, head of brand, marketing, and corporate affairs at Zurich.

Zurich’s Cost of Care report, released this month, revealed a rising trend in incidence rates for eight out of 10 cancer types since 2018: prostate cancer (up 44%), breast cancer (up 14%), and melanoma (up 27%). Despite this increase, the report found slight improvements in survival rates for most cancer types.

Zurich’s initiative with BCNA and MFC

Griffin said using the logo space aims to support those affected by breast cancer.

“Zurich is proud to use its logo space to recognise those impacted by breast cancer and to raise awareness and funding for Breast Cancer Network Australia. With the rate of breast cancer diagnosis increasing in Australia, it is more important than ever to support such an important cause,” she said.
MFC CEO Gary Pert commented: “To have our players representing those impacted by breast cancer is a great opportunity which allows us to raise critical awareness of BCNA’s important work. The initiative is a fantastic collaboration, and we thank Zurich for their support of our long-standing partnership with BCNA and for allowing this important cause to take centre stage.”

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