IAG Firemark Ventures, which invests in businesses it believes can reinvent the insurance experience, has poured an undisclosed sum into Melbourne-grown start-up Bluedot.
A location-based technology and geofencing platform, Bluedot recently raised US$9.1 million (around AU$13.4 million) in Series B funding led by Silicon Valley venture capital firm Autotech Ventures. IAG’s participation, meanwhile, was described as a “strategic” investment.
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