Building brand trust has never been more important for insurers, and, according to one specialist, looking at what other trusted brands are doing could be a great learning resource.
AA Insurance insights specialist Camille Cullen won the ICNZ and ANZIIF Scholarship in 2018, and spoke at the ICNZ conference in November of last year. She was awarded the scholarship for her essay on building trust in the insurance sector, and, when it comes to measuring trust, she says AA takes its guidance from several key factors.
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