Ageas UK and esure have appointed two independent non-executive directors (NEDs) to their boards to oversee the next stage of integration between the two businesses.
Jane Mustoe (pictured, left), a senior technology director at Tesco, and James Turner (pictured, right), a former group chief finance officer at Prudential, join the boards chaired by Alison Platt.
Mustoe sits on Tesco’s UK leadership team as its technology member, responsible for technology across commercial, supply chain and fulfilment, and its innovation lab. She is leading the modernisation of Tesco’s core payroll, finance and supply chain platforms, and the introduction of AI into customer experiences. She is also a board member of dunnhumby. Before Tesco, she spent more than 20 years in financial services at RBS and Barclays.
Turner has more than 30 years’ experience in financial services, including board-level roles across finance, risk, compliance and audit. Most recently he was strategic finance director at Standard Life, responsible for strategy, M&A, model change, treasury, tax and capital management. At Prudential, he served as group chief finance officer and, before that, group chief risk and compliance officer.
Platt said the pair’s independent challenge would help the board oversee the next phase of integration, combining the strengths of both businesses while maintaining strong governance.
“Jane’s experience leading major technology modernisation and innovation programmes, together with James’ extensive Board, finance, risk and regulatory experience, will provide important perspectives as we continue to build an even stronger, more integrated business for the future,” said Platt.
Ageas completed its £1.295 billion acquisition of esure from Bain Capital in September 2025, a deal that put it among the UK’s top three personal lines insurers. The combined business serves more than 7 million customers, and Ageas expects annual cost savings of more than £100 million. Integration is due to be completed during its Elevate27 strategic cycle.
At completion, Ageas said esure would initially operate as a separate business within Ageas UK. It is also integrating its Saga partnership, transferring Saga’s motor and home business to Ageas.
The appointments say a lot about where the integration challenge now lies. A technology NED with a record in platform modernisation points to the systems work involved in combining esure’s digital direct model with Ageas’s broker and partnership operations. A finance and risk NED with Prudential board experience adds weight on capital, model change and regulatory oversight.
For brokers who place personal lines business with Ageas, the key question is how the combined business balances channels. Ageas has historically relied heavily on brokers and partnerships, while esure is a direct and price comparison player. Board-level focus on integration suggests decisions on shared platforms and operating models are getting closer, and brokers will want to watch how those choices affect the broker channel’s service and product range.
