Previously head of market management at British unit Allianz Insurance prior to her secondment in Munich, Tischler has now been named director of market management & brand for the UK. She will report to Simon McGinn, general manager for commercial & personal.
Tischler, who joined Allianz in 1998, will be responsible for the strategic direction of marketing activities including customer and market insight, brand strategy, customer propositions and sponsorship, as well as communications to the media, employees, and brokers.
“Having led the marketing function at Allianz commercial, Gabriele knows the business and the UK commercial broker market extremely well,” said McGinn. “I am looking forward to working with Gabriele again as the organisation progresses towards its goal of becoming a top three UK insurer.”
The new market management & brand director succeeds David Radford, who is pursuing new opportunities after taking on the role in December 2013 and overseeing a significant growth in Allianz’s brand awareness in the UK.
“I would also like to thank David Radford for his imagination and energy in significantly improving the recognition of the Allianz brand which brokers tell us has made a substantive difference during conversations with their customers,” added McGinn.
