GAWS of London sets date for rebrand

Revamp will better reflect the current shape of the business, firm says

GAWS of London sets date for rebrand

Insurance News

By Kenneth Araullo

Wholesale broker GAWS of London has announced its plans for a rebranding initiative set to take place on March 4, 2024.

This move, the company explains, comes as a response to its substantial growth, and aims to represent its current operations and strategic goals more accurately in the face of a dynamic risk environment.

Established in 2015 and under the leadership of managing director Chris Baulf, GAWS, a Lloyd's broker, has also secured Lloyd's coverholder status.

The company provides customised wholesale insurance solutions across various business classes, including financial and professional lines, marine, property, cyber, cargo and stock throughput, terrorism and political violence, product recall, and specie. This is in addition to its recent expansion into portfolio solutions.

Baulf commented on the rebranding, stating that GAWS has experienced considerable development since its inception, cultivating an environment focused on high performance and results.

“To reflect the evolution of our company as well as the wider industry and its risk landscape, we felt the brand deserved a fresh approach, to truly align with this ever changing, and for our customers, challenging, environment. I look forward to introducing our new look to the market in due course,” Baulf said.

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