Markerstudy reforms retail unit as managing director joins Brightside

Industry veteran Russell Bence leaves the retail division, which will be restructured into four distinct units to be led by newly promoted divisional heads

Insurance News

By Louie Bacani

Markerstudy Group is restructuring its retail division following the resignation of its managing director who will join a Bristol-based broker.
Retail division head Russell Bence is set to leave the company on April 30 after holding the position for more than seven years. He moves to Brightside Insurance in May as managing director, volume lines.
With his departure, Bence’s 700-strong division will be restructured into four distinct units, with the incumbent operations directors promoted to the positions of divisional heads.
The reorganisation will see Ross Barrington heading up insurer relations and the brands Insurance Factory, Insurance Shop and BDML Connect.
Richard Morley will still be responsible for the classic car insurance brand Lancaster, which won a hat trick of awards last year for its customer-centric marketing strategy.
Amanda Kerry-Wallington will keep his figurehead role at the specialist insurance broker and claims administrator Supercover, which was acquired by the group in 2014.
And Neil Muldoon, who joined the group last year, gets the top position for brands Insurance Choice and The Policy Shop.
All four divisional heads will be reporting to group commercial director Martyn Holman.
Holman said the restructuring of the retail division presents an opportunity for the new divisional heads to grow their sectors with greater autonomy.
“Promoting from within is our preference, ensuring we lose nothing of the specialist brand knowledge and experience gained over many years. I have every confidence in Ross, Richard, Amanda and Neil to drive their brands forward,” Holman said.
“We of course thank Russell for the part he has played in growing the retail division by 70% during his tenure, and we wish him every success in his next role,” he added.

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