Motorcycle insurance broker MCE Insurance is now led by new chief executive Alan Atkins, who succeeded ex-CEO and newly installed executive chair Julian Edwards.
Prior to his appointment, which took effect this month, Atkins joined MCE earlier this year as an independent non-executive director of the broker’s global expansion division. Launched in the second quarter, the unit was formed to expand not only MCE’s insurer claims handling model but also the company’s motorcycle sales business.
“I will be working closely with Julian and the exco (executive committee) team over the coming months so that we can look at all our strategic opportunities, and at pace,” said the new MCE boss, whose credentials include time spent at PremFina, Omni Capital, Bexhill, Premium Credit, and NIG.
“I have been on the MCE Insurance board since May 2022 and have a good understanding of where the business has its strengths and what actions we should take across our portfolio.”
Atkins also cited the dealings he’s had with the “great company” over his three decades in the industry.
“It is an impressive leader in motorcycle insurance with fantastic people, and I am absolutely honoured to be given the opportunity to help shape its future,” declared Atkins. “The key objective will be to continue being the leader in our industry and the first choice for our customers. My focus will be on achieving that for the benefit of all our stakeholders and staff.”
Edwards, meanwhile, had nothing but nice words for his successor.
The executive chair commented: “On behalf of MCE Insurance, I am delighted to welcome Alan who I have known personally for 28 years to the senior management team. Alan has an impressive leadership track record and a reputation for innovation and driving growth.
“We look forward to working with Alan as the group focuses on further market opportunities and delivering excellent products and services to customers.”
