Insurance giant Metlife has signed up with the Global Corporate Challenge (GCC), a company that works with businesses worldwide to improve employees’ health and performance.
Over 1,200 employees across the insurer’s businesses in Europe, Middle East and Africa (EMEA) have started GCC’s 100-day fitness challenge, competing in teams of seven against 340,000 people from other companies around the world.
Each participating GCC team member has received a wearable activity tracker, the GCC Pulse, which logs movement through the day.
MetLife participants have a personal target of 10,000 steps a day and their teams need to be more active to further their collective progress.
The major insurer said joining GCC is part of its global initiative that promotes and encourages health and wellbeing among its employees worldwide.
“Our employees told us that wellness at work was important to them. GCC is a fantastic opportunity for them to really embrace wellness and participate in this innovative and fun challenge,” said Metlife EMEA president Michel Khalaf.
“Our aim across EMEA is to strengthen employee engagement to promote the healthiest focus we can on all aspects of wellness including physical activity, nutrition, a positive mindset and better sleep,” he added.
According to MetLife data, 56% of employers think that improving staff health, fitness and general wellness would improve productivity within their organisation, but only 28% said they had such a programme in place.
Around 57% of employees agreed that improving staff health, fitness and general wellness would improve productivity.