QBE Europe introduces new executive to drive visibility across Continental Europe

Insurer's visibility expected to expand with new appointment

QBE Europe introduces new executive to drive visibility across Continental Europe

Insurance News

By Jonalyn Cueto

QBE Europe has announced the appointment of James Purkis (pictured) as market management executive effective January 1, 2024.

In his new role, Purkis will help drive the insurer’s distribution strategy across Continental Europe and boost visibility in local markets through targeted broker and client management. He will report to Fabian Desch, head of distribution for Continental Europe. He will start his new role from London and then will be based in Madrid from April 2024.

Purkis has been a part of the insurance industry for 35 years, including 15 years of experience in underwriting and 12 years in corporate placement., he served at Marsh and was a part of the QBE client team before moving on to distribution.

“QBE has grown a lot in Europe recently, with new offices and new products, and we have further

ambitions for 2024. I’m very happy to have James onboard to help deliver consistent value and great

service to our brokers and customers,” said Desch.

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