Whoever said there’s nowhere to go but down when you’re at the top surely didn’t have insurer Ping An in mind. The Chinese firm has kept its place in the latest Brand Finance Insurance 100, thanks to its 93% surge in brand value to US$50.5 billion.
Launched in association with Insurance Business, the 2019 edition of the annual report features not only the listing of the top 100 insurance brands but as well as sections on brand value by country, performance by sector, and Brand Finance’s brand valuation methodology.
It is no surprise then that China leads the pack in terms of total brand value. The Asian giant is followed by the US, Canada, the UK, and France.
Copies of Insurance 100 2019 can be collected from Stand B84 – where you’ll find the Insurance Business UK team – at the ongoing British Insurance Brokers’ Association conference and exhibition in Manchester.