Ageas UK and esure have appointed a Tesco technology director and a former Prudential group chief finance officer as independent non-executive directors (NEDs), adding platform and capital expertise as Ageas integrates a direct insurer into a business built on brokers and partnerships.
Jane Mustoe (pictured, left), a senior technology director at Tesco, and James Turner (pictured, right), a former group chief finance officer at Prudential, join the boards, which are chaired by Alison Platt. Platt said their independent challenge would help the board oversee the next phase of integration, combining the strengths of both businesses while maintaining strong governance.
Mustoe sits on Tesco’s UK leadership team as its technology member, responsible for technology across commercial, supply chain and fulfilment, and its innovation lab. She is leading the modernisation of Tesco’s core payroll, finance and supply chain platforms, and the introduction of AI into customer experiences. She is also a board member of dunnhumby. Before Tesco, she spent more than 20 years in financial services at RBS and Barclays.
Turner has more than 30 years’ experience in financial services, including board-level roles across finance, risk, compliance and audit. Most recently he was strategic finance director at Standard Life, responsible for strategy, M&A, model change, treasury, tax and capital management. At Prudential, he served as group chief finance officer and, before that, group chief risk and compliance officer.
Ageas has historically relied heavily on brokers and partnerships, while esure is a direct and price comparison player, so the board changes sit where those two models meet. A technology NED with a record in platform modernisation brings experience that bears on how esure’s digital direct operation and Ageas’s broker and partnership systems are brought together. A finance and risk NED adds weight on capital, model change and regulatory oversight.
Ageas completed its £1.295 billion acquisition of esure from Bain Capital in September 2025, a deal that Ageas said put it on course for the UK’s top three personal lines insurers. The combined business serves more than 7 million customers, and Ageas expects annual cost savings of more than £100 million. Integration is due to be completed during its Elevate27 strategic cycle.
At completion, Ageas said esure would initially operate as a separate business within Ageas UK. It is also integrating its Saga partnership, transferring Saga’s motor and home business to Ageas.
Decisions on shared platforms and operating models will determine how much of esure’s direct approach carries into the broker channel, and brokers placing personal lines business with Ageas will be watching its service levels and product range as those decisions land.
