FloodFrame to test the waters in the UK

Market study being carried out with British advisory firm

FloodFrame to test the waters in the UK

Catastrophe & Flood

By Terry Gangcuangco

Danish company FloodFrame A/S will be testing the waters in the UK as part of its international expansion plans.

This morning British advisory firm Accelar Limited announced that it has been tapped by the Hørsholm-based business to conduct a market study. Accelar will assess the potential for flood protection system FloodFrame among different parts of the property and infrastructure sectors in the UK.

Under the partnership, supply chain opportunities in the fast-growing green economy will also be explored.

“There is no doubt about the need for cost-effective adaptation and resilience solutions as part of our response to a changing climate,” commented Accelar managing director Chris Fry. “We are delighted to be working with FloodFrame to pinpoint how, where, and when their innovative product could best fit in.” 

Developed in collaboration with the Danish Technological Institute and Danish Hydraulic Institute, the FloodFrame system has been successfully installed in various properties across Denmark. The tailor-made solution does not require electricity and features a concealed permanent barrier that is automatically activated when water levels rise.

Lifting the lid on the innovation, FloodFrame chief executive Susanne Toftgård Nielsen noted: “The development of FloodFrame was sparked by the devastating floods in the UK in 2013/14. Since launching on to the Danish market in 2018, we have worked with concerned individual homeowners who wanted to protect their homes from yet another flood.

“We think that FloodFrame can be an effective solution for the many homeowners in similar situations in the UK.”

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