“Shop home insurance like you shop Amazon” is the key message in the e-commerce giant’s newly launched ad campaign for its Amazon Insurance Store.

Titled ‘Moving In’, the advert features a shoe house for which its new occupant purchased 35 tins of shoe polish on Amazon and a home insurance policy from one of four insurers – Ageas UK, Co-op, LV= General Insurance, and Policy Expert – on the Amazon Insurance Store panel.    

In an emailed release, creative agency Joint said the advert is part of a wider campaign that will also include out-of-home advertising for the insurance buying platform.

Launched in 2022, the Amazon Insurance Store marked the online retailer’s foray into the world of insurance price comparison in the UK. It started out with Ageas UK, Co-op, and LV= General Insurance before the addition of Policy Expert earlier this year.

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