“Through our Manifesto, BIBA is committed to helping members to adopt new technologies and adapt to our changing marketplace…”

Those were the words of British Insurance Brokers’ Association (BIBA) chief executive Steve White, who described Worry+Peace’s insurance platform Marketplace as both an interesting and innovative means to connect brokers with customers. Announcing the trade body’s partnership with the UK insurtech, BIBA said its members now have access to the new facility.   

BIBA members can adopt Marketplace as part of their marketing strategy, either for consumer or commercial lines. Acting as a smart online search directory, it allows brokers to list the products they provide for buyers to find. Features include an auction tool aimed at boosting the visibility of listings.

“This new facility is designed to connect insurance providers to insurance buyers and for our members could be an additional route to market particularly where a broker wants to promote a particular type of insurance because, for far less than traditional paid searches, they can bid to improve visibility,” noted BIBA technical services head Mike Hallam.

“We see this as a simple-to-use tool to help members unlock more opportunities and we are excited to be working with Worry+Peace on this new project.”

Worry+Peace founder James York, meanwhile, is delighted to have teamed up with the association.

“Our all-new Marketplace will connect everything insurance in a fair and transparent way,” he said. “Brokers are the perfect community to join this mission – they are the providers behind a diverse range of risks and specialist covers across the UK.

“With BIBA brokers on board, together we will help more people buy insurance better. The journey starts here.”