Previsico appoints chief financial officer

He will help support the firm's international expansion

Previsico appoints chief financial officer


By Mika Pangilinan

Previsico, an insurtech specialising in live flood forecasting, has strengthened its leadership team with the appointment of Craig Deacon (pictured) as chief financial officer.

Deacon has extensive experience in financial strategy and planning within investor-backed businesses. He also has experience working with startups and SMEs across hardware, software, and service models. His previous roles include vice president, finance for Disguise Technologies, chief financial officer for Ncam Technologies, and non-executive director for Nvizible.

In his new role as CFO, Deacon will play a pivotal role in driving Previsico’s international growth and financial strategy.

Previsico CEO Jonathan Jackson commented on Deacon’s appointment in an emailed news release, stating how his addition to the team is an important step towards the firm’s commitment to delivering “the world’s leading real-time surface water flood forecast technology.”

“As we continue to expand, Craig’s vast experience and expertise in financial management will be an enormous asset, and we are delighted to welcome him on board,” Jackson said.

Deacon also spoke of his decision to join Previsico, expressing enthusiasm about the company’s sustainable technology and its potential to address climate-related issues.

“As a business, Previsico has evolved rapidly, which is a testament to the capabilities of its senior management team,” he said. “I look forward to bringing my skills and experience to the mix, helping Previsico to support its growing customer base with ever more sophisticated, accurate, timely, and reliable tools for flood prediction and risk management.” 

News of Deacon’s appointment comes after Previsico completed another funding round last October. This round had a higher valuation than a previous one in August 2021. It was led by venture capital investor 24Haymarket and supported by the Foresight Group, an infrastructure and private equity investment manager.

Previsico’s live flood forecasting solution currently supports major corporations such as Network Rail and United Utilities, as well as insurers like Liberty, Zurich, and Generali.

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