DUAL North America has announced the move of Michelle Roccoforte to chief of staff.
In her new role, Roccoforte – who previously served as CFO - will be a strategic advisor to DUAL North America CEO John Johnson and other executives. She will also be responsible for leading the execution of strategic initiatives across the company and overseeing day-to-day activities.
Roccoforte has more than 30 years of industry experience. She previously served as chief financial officer of Align Financial Holdings, a group of subsidiary companies acquired by DUAL in 2021. With Roccoforte’s promotion, DUAL North America CFO Kristopher FInsel has assumed financial oversight of all DUAL subsidiaries.
“I am truly excited to have Michelle in this role advising me and our leadership team,” Johnson said. “Over the last 22 years, I have had the privilege to work with Michelle between two companies and see her grow from staff accountant to her most recent position as group CFP for Align Financial Holdings. She is an incredibly hard-working and dedicated leader. Her passion for creating a positive environment for our team and for building a thriving business will be key in DUAL’s long-term success.”
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“As our business continues to grow, I am honoured to take on this new challenge as chief of staff and am grateful for the opportunity to further drive the company’s strategic vision forward,” Roccoforte said. “I look forward to continuing to work with the executive team to build a culture of collaboration, innovation, and excellence for our employees and our partners.”
Roccoforte’s promotion is DUAL’s latest appointment. Last month, the company appointed Ranjit Jaswal as chief risk officer and Luke Wolmer as senior vice president of actuarial and data analytics. In October, it announced three key hires in its transactional risk team.
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