Esurance offers “election insurance” for Americans fleeing to Canada
Whether you’re rooting for Trump, Clinton or any of the others, be prepared for new neighbours from the losing side as a carrier offers election coverage. (Being on the wrong side of a newly-erected wall NOT covered).
The Great White North has long been regarded as the destination of last resort for dissatisfied Americans, and with a highly contentious election looming south of the border, Esurance has taken the initiative and devised a product to make the most of this untapped market.
"You need an insurance company that evolves with you, whether you're setting down roots to start a new family," the campaign for the new product begins, "or uprooting your family to move to Canada" because your candidate lost the election.
The ad is non-partisan, remaining vague about which candidate’s victory would necessitate flight to north of the 49th parallel, saying only that "now more than ever, it's important to have a smart insurance policy that protects your home in the event that you decide to abandon it for the next four years."
It’s high time that an insurer move to take account of this client need, says Esurance in a company statement released announcing the product launch.
"Every four years, we hear from countless dissatisfied Americans who threaten to leave the country if the 'wrong' candidate is elected into office," Alan Gellman, chief marketing officer at Esurance says in a press release. "This year, we're very pleased to announce our newest innovation—Election Insurance. If your preferred candidate loses the election, Esurance will protect your home so you can move out of the country worry free."
"If you chose to leave the country, Esurance is not liable for any walls erected after your departure, and assumes no legal or financial responsibility if your assets are redistributed for the greater good in your absence."