State Farm versus GEICO at Super Bowl

Insurance giants battle it out with respective ad campaigns

State Farm versus GEICO at Super Bowl

Insurance News

By Terry Gangcuangco

Image credit: State Farm

This year’s Super Bowl may have been a little different with the addition of Taylor Swift, but football fans have come to anticipate the annual spectacle for a handful of reasons – the championship match itself, the halftime show, and perhaps even the ads.

Some advertising highlights include Jennifer Aniston and David Schwimmer’s reunion and the battle of insurance giants State Farm and GEICO.

“State Farm is back with a campaign made for the big screen that only the action-movie icon himself, Arnold Schwarzenegger, could bring to life for the biggest moment in American culture and sports,” State Farm said while promoting Schwarzenegger’s latest starring role as Agent State Farm.

GEICO, meanwhile, did not produce a pseudo-action film but a mockumentary featuring GEICO Gecko.

To attract viewers to the ‘Legend of the Lizard’ mockumentary, GEICO had four Super Bowl commercials with its mascot as the star.

We can’t tell you who won the insurer advertising battle, but we can say that the Kansas City Chiefs beat the San Francisco 49ers.

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