World Insurance Associates LLC (World) has announced a brand refresh, including a new visual identity and updated website. The move follows its recent private equity partnership with Goldman Sachs Asset Management.
“Our journey with our new private equity partner presented us with an opportunity to refresh our brand and further align it with the value our clients can expect when working with us,” said Rich Eknoian (pictured), CEO of World. “Our brand was built on trust, accessibility and industry expertise. This refresh further solidifies those tenants, and we are excited about going to market with our new tagline and website.”
The company introduced a new tagline: “Relationships, Resources, Results – Experience a World of Difference.” This replaces the previous tagline, “Large Resources, Local Relationships.” According to the firm, the updated phrase reflects a broader, client-focused outlook that emphasizes ongoing relationships and scalable support structures.
The revised brand includes changes to the company’s color palette and overall design language. The refreshed visual identity, as described by the firm, features lighter and brighter tones drawn from the original branding. World stated that these updates aim to create a cleaner and more modern appearance while maintaining consistency with the company’s established image.
In conjunction with the visual changes, World also launched a redesigned website. The company highlighted improved site navigation and a more user-friendly interface as key features. The updated platform offers access to services across business and individual insurance, employee benefits, retirement plan services, wealth management, private client group solutions, and payroll and human resources services.
“World’s brand refresh is a testament to our commitment to our values and determination to keep pace with our clients and what they expect from us,” said Jean Wiskowski, chief marketing officer. “The updated look and more importantly, the significantly updated website, are much more user friendly and inviting. We look forward to continually giving our clients and partners an elevated experience when working with us.”
The company did not indicate any changes in service offerings as a result of the rebranding.
What are your thoughts on the recent announcement? Share your insights below.