HCSC shakes up leadership team

Country’s largest customer-owned health insurer has a new senior vice president

HCSC shakes up leadership team

Life & Health

By Ryan Smith

Health Care Service Corporation, the country’s largest customer-owned health insurer, has announced changes to its leadership team. 

The company has appointed Rob Hitchcock as senior vice president and president of its Government-Sponsored and Consumer Solutions division.  

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Hitchcock will join HCSC on October 01. An industry veteran with more than 20 years of governmentprograms and retail experience, he will focus on continuing to expand access to Medicare and Medicaid products. Prior to joining HCSC, Hitchcock led Medicare Advantage programs in 14 states for Humana and Medicaid, Medicare Advantage and exchange programs in 20 states for Centene. 

“Rob’s expertise will help us navigate our geographically unique opportunities to expand access through government programs and retail products,” said Paula Steiner, HCSC president and CEO. “He has built a career starting and growing those lines of business, and has first-hand knowledge of many of the markets in which we operate today.” 

HCSC has also announced that its executive vice president of plan operations, Colleen Reitan, will retire in the spring of 2018. Meanwhile, Reitan will oversee employer group operations and help launch a new employment solutions division, which will service about 80% of HCSC’s membership. Reitan has worked at HCSC for almost a decade, and during that time has led almost every one of the company’s operating divisions, as well as most of its subsidiaries. 

“Colleen’s leadership and knowledge of our industry was critical in charting our future course when we launched our entry into government programs, joined together with Blue Cross and Blue Shield of Montana and entered new health insurance marketplaces,” Steiner said. “Colleen’s leadership will be missed within the Blue Cross and Blue Shield family, as will her strong mentorship within our organization.”

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