Name change takes effect for Neace Lukens

A Kentucky-based carrier has changed its name to reflect the presence of its new parent company.



Neace Lukens is now Assured Neace Lukens.

The name change is effective immediately for the Louisville, Ky.-based firm, which specializes in commercial property and casualty insurance, employee benefits, risk management and individual insurance coverage.

Assured Neace Lukens will also adopt a new brand identity that complements parent company AssuredPartners. The new brand identity incorporates elements of the AssuredPartners brand, tagline and the "Assured" name, and will roll out slowly. A press release announcing the name change said clients can expect to see the old Neace Lukens logo on branded materials for the next few months, in addition to the new branded materials. Clients will receive communication throughout the rebranding process, and are encouraged to contact their agent with any questions or concerns.

"This rebrand is an important next step for our company. Although our name, logo and brand have changed, our clients will still work with their same agents, and receive the same excellent service they know and trust from their support teams," said Larry Schaefer, president of Assured Neace Lukens. "Our new brand reflects the Neace Lukens history and culture, while also showcasing our strong relationship with our parent company, AssuredPartners."

Neace Lukens, founded in 1991, was AssuredPartners' inaugural investment. “Since the acquisition in 2011, we have been impressed by the Neace Lukens company values, emphasis on quality of service and strong customer and carrier relationships," said Tom Riley, president and COO of AssuredPartners. "The Assured Neace Lukens rebrand solidifies their affiliation with AssuredPartners, the 14th largest broker of U.S. business."

Assured Neace Lukens has more than 150 licensed agents and more than 700 employees with offices throughout Kentucky, Ohio, Indiana, Illinois, Michigan, Tennessee, Georgia, Florida, Mississippi, Louisiana and South Carolina. For more information about Assured Neace Lukens, and to view the new Assured Neace Lukens look, please visit:

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