Integrity swoops for Arizona agency

Partnership hailed as a "meeting of minds"

Integrity swoops for Arizona agency

Mergers & Acquisitions

By Ryan Smith

Integrity Marketing Group has announced that it has acquired Tucson, Arizona-based Sellyei & Rundle, an independent marketing agency led by president Lisa Rundle (pictured above). The terms of the transaction were not disclosed.

“Lisa Rundle is an amazing example of service – she takes the time to listen to and connect with her clients so she can truly support them with the best coverage for their needs,” said Bryan W. Adams, co-founder and CEO of Integrity. “Lisa quickly recognized that Integrity shares her same values of family, service, respect and partnership.

“The team at Sellyei & Rundle now gain a wealth of resources to draw upon. These include a nationwide network of exceptional partners who will encourage their growth, as well as best-in-class shared services and insurtech solutions that empower them to focus on what they do best. Partnership with Integrity will preserve the legacy of Sellyei & Rundle for years to come, and we’re grateful they have joined the Integrity family.”

Sellyei & Rundle specializes in helping seniors entering retirement and transitioning to Medicare. Rundle, who founded the agency in 2002, has more than 40 years of insurance industry experience.

“This partnership with Integrity has been a wonderful meeting of the minds as I realized how closely Integrity operates with the same values we do,” Rundle said. “We treat our clients like family, and one of the major strengths of an Integrity partnership is that I get to continue to build those rewarding relationships.

“Medicare can be a very personal and sometimes even emotional product. The seniors we serve need our support and knowledge to help determine which policies and plans are the best fit for them – we become a trusted source our clients depend on for years. Integrity allows us to keep our hearts focused on what is best for each client. I’m thrilled to utilize Integrity’s platform to provide that crucial guidance.”

“Lisa is a truly remarkable leader who has been a consistent and trusted presence in her market for many years,” said Zachary Markham, managing partner at Integrity. “Her industry knowledge and depth of experience are recognized and valued assets for seniors in southern Arizona. By working with Integrity, Sellyei & Rundle can continue to scale and meet the needs of even more seniors. I see nothing but service-centered growth and success ahead.”

Sellyei & Rundle is the latest firm to join Integrity. In September, the company acquired California-based Gott Professional Insurance Services. In July 2022, it acquired Phoenix-based Statz Agency.

Have something to say about this story? Let us know in the comments below.

Related Stories

Keep up with the latest news and events

Join our mailing list, it’s free!