Nationwide has sued a Pennsylvania remodeling contractor, alleging it copied the insurer's well-known "On Your Side" slogan, in a complaint filed September 4, 2026.
The suit, brought in the US District Court for the Eastern District of Pennsylvania, names NexGen Exterior Home Remodeling of Ambler, Pennsylvania, a company that handles roofing, siding, windows, doors, porches and decks. Nationwide alleges NexGen marketed itself under "On Time · On Budget · On Your Side" and used "On Your Side" on its website and social media.
The insurer says the phrase is its own. According to the filing, Nationwide has used "On Your Side" since as early as 1965 and holds federal registrations covering the slogan, a Spanish-language version and its seven-note jingle. It says it has spent hundreds of millions of dollars over the past five years promoting the marks.
One detail lands closer to home for claims teams. Nationwide alleges NexGen's site once described the company as "Your Contractor for Insurance Claims," pitched at homeowners whose properties had been damaged. The complaint says that section has since been removed, citing a screenshot it dates to on or about June 5, 2025.
The dispute has a back story. Nationwide says NexGen filed its own application for "On Time · On Budget · On Your Side" in November 2021, and that the Trademark Trial and Appeal Board - the US body that decides trademark registration disputes - refused it in December 2024 after NexGen missed disclosure deadlines. Demand letters in June 2025 and February 2026 did not resolve the matter, the filing says, and settlement talks produced no agreement.
The seven-count complaint alleges trademark infringement, unfair competition and dilution - the claim that a lesser-known user weakens a famous brand's distinctiveness - under the Lanham Act and Pennsylvania law. Nationwide asks the court to order NexGen to stop using the slogan, to hand over profits tied to it, and to pay damages tripled for willful infringement, plus attorneys' fees.
None of the allegations have been tested in court, and no judge has ruled on the claims.
