AXA declares plan for new digital platform

It hopes it will transform the group's value proposition with commercial customers

AXA declares plan for new digital platform


By Mary Or

AXA has launched a strategic program to build a digital commercial platform that will transform the insurer’s offering to commercial customers in line with its Driving Progress 2023 strategic plan.

The digital commercial platform aims to build an ecosystem of new services to tackle the fast-evolving protection needs of corporate clients by leveraging real-time data and analytics collected through satellites, drones, and sensors in combination with the group’s expertise in risk-prevention services and underwriting and claims capabilities.

The platform will feature two initial programs. AXA Climate is a data-based open ecosystem providing a range of sustainability services for large corporate customers and public and financial institutions. One such service, Climate School, is a digital learning platform where corporate clients can upskill their employees and prepare businesses for sustainable transition. Only a year into operation, Climate School is now being used to train more than five million employees and has more than 40 registered large corporate clients.

AXA Smart Services is a network providing risk insights and risk management capabilities. It will offer new services to support commercial clients, such as giving them the opportunity to monitor all their fixed and in-transit assets in real time while providing them access to tailored prevention and value-added services.

“We are at a tipping point in our innovation strategy,” said AXA chief strategy and business development officer Georges Desvaux. “After having accelerated the development of our expertise and our culture of innovation throughout the company, we now want to integrate a comprehensive, data-driven ecosystem of services across our key markets aligned with our main strategic priorities. The digital commercial platform is a quintessential embodiment of this strategy…. [It signals] a new step in our innovation journey aiming at continuously improving our offers and services for our clients.”

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