Vik Patel joined the insurance industry in 1999 through the family business; at the time, his father was insuring about 50 hotels. Leveraging his marketing expertise, Patel began cold-calling hotel owners by obtaining their information from various franchise booklets – “the good old days prior to the world wide web,” he says. Within a few years, he had become instrumental in growing the agency’s client list by 75%. In 2017, Patel decided to partner with Acentria Insurance, where he found that the additional resources and access to carriers allowed for continual upward growth.
Today, Patel embraces his role as vice president at Acentria with sincerity and honesty. “The biggest lesson that I have learned during my career is to be honest,” he says. “In our business, you have to be truthful with what you’re offering to the client, or it will always come back to haunt you. Staying true to who I am and what I believe in has definitely impacted our astounding reputation.”