digital distribution

Digital distribution is transforming how insurance products reach UK customers, with direct‑to‑consumer platforms, aggregator sites, broker portals, and API‑driven partnerships all playing critical roles in personal and commercial lines. Insurance professionals focus on optimising digital journeys, integrating quote‑and‑bind capabilities with back‑office systems, and using analytics to improve conversion and retention, while managing conduct risk, ensuring clear disclosures, and preserving the advisory value that brokers and intermediaries bring.

Read the latest digital distribution news stories below!

WTW expands crypto insurance capabilities as digital asset risks attract growing industry focus

MERGERS & ACQUISITIONS

WTW expands crypto insurance capabilities as digital asset risks attract growing industry focus

The broker has acquired digital asset protection platform Redefind as insurers and brokers seek new possibilities in the evolving crypto and digital assets market

Digital trading push expands into startup technology insurance market

INSURANCE NEWS

Digital trading push expands into startup technology insurance market

MGA targets hard-to-place startup risks

Claims is the moment of truth, so why does the industry still get it wrong?

CLAIMS

Claims is the moment of truth, so why does the industry still get it wrong?

Carpenters Group’s Donna Richards and Simon Smith on closing the gap between insurance and human claims handling

IFB signs short-term motor insurance provider

MOTOR & FLEET

IFB signs short-term motor insurance provider

Dayinsure's entry highlights growing attention on fraud risks in app-based motor policies

Aviva launches on ChatGPT app

PROPERTY

Aviva launches on ChatGPT app

Home insurance quoting is coming to OpenAI – a move that may raise eyebrows among brokers

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