Direct Line Group, Trakm8 extend partnership

Tie-up began in 2014

Direct Line Group, Trakm8 extend partnership

Motor & Fleet

By Terry Gangcuangco

While Direct Line Group (DLG) is busy turning down takeover proposals, it’s business as usual for the insurer – recently extending its partnership with connected car data and devices provider Trakm8.

The tie-up, which began in 2014, has been extended for a further two years.

In an emailed announcement, the telematics supplier noted: “Trakm8 will continue to provide insurance data services and devices to Direct Line Group, including Trakm8’s advanced connectedcare data sets and AI-driven (artificial intelligence) FNOL (first notification of loss) crash algorithm.”

When the partnership came to life a decade ago, Trakm8 initially supplied hardware for DLG’s then newly introduced DrivePlus Plug-in offering.

At the time, Trakm8 executive chairman John Watkins said: “This is a key milestone for Trakm8, as Direct Line Group launches a step-change in telematics for UK consumers. This proposition accelerates the awareness of telematics as an effective tool to improve driving skills and reduce fuel costs.

“We look forward to building on this relationship further as consumers adopt the Plug-in device.”

Nearly 10 years later, Watkins’ camp is happy to remain a DLG partner.

“We are delighted to extend our partnership with Direct Line Group and are looking forward to working with the team to help facilitate innovative and market-leading AI-driven solutions,” Watkins commented this time around.

Meanwhile Steve Williams, DLG head of telematics and EV (electric vehicle) strategy, had this to say: “We are pleased to extend our contract with Trakm8 and look forward to seeing the partnership extend to over 10 years.

“Providing value to customers is a top priority for us, and by working together with Trakm8 we can continue to deploy telematics solutions to keep drivers on the road for less.”          

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