There’s a new kid in intermediary town.

Meet YOGA Insurance, the freshly launched motor insurance brokerage whose promise is to provide consumers full control of their cover. The self-service proposition features a streamlined online journey as well as a user-friendly platform that allows policyholders to manage their accounts from their mobile devices at any time of the day.

”Consumers are always at the forefront of every product and system development that we launch,” said the directors of YOGA – who, combined, bring more than a century of market experience to the table – in a joint statement. “With this in mind, we wanted to create a new broking solution that met all of our consumers’ demands; not only offering simple, quick, and valuable insurance but putting them in full control of their policy.

“As the world of technology continues to develop and lifestyles get increasingly hectic, it is time the insurance world evolved too. All of this along with the introduction of ‘pay as you drive’ insurance on the horizon makes this new innovative insurance brand very exciting to be a part of.”

They added: “It is our intention to ensure YOGA has full flexibility and stretches traditional insurance products’ restrictions while providing first-class protection.”

Currently offering private car insurance policies, YOGA is being rolled out across comparison sites with plans to eventually provide home and various commercial covers. According to the new business, more insurers are joining its panel this year as well as in 2020.