A new look will soon greet customers of the former 425 Financial Solutions. The specialist financial services company recently received a makeover and changed its trading name to National Friendly Financial Solutions (NFFS).
The move is part of an effort to align the NFFS brand with its Bristol-based parent company, mutual insurer National Friendly. The rebrand includes changes to the old 425 Financial Solutions website, which will now be incorporated into the main National Friendly homepage.
NFFS is a telephone-based service that provides financial advice from qualified financial advisers on retirement planning, life and health coverage, and investments.
Chris Nutt, advice team manager at NFFS, believes that the rebranding efforts will help in their efforts to attract new customers.
“We are thrilled to have brought our branding in line with our parent company, National Friendly, and are excited for the positive strides forward this is sure to bring us,” said Nutt.
“Building long-standing relationships with our customers is incredibly important to us, and we believe this change will make finding the right financial adviser easier for National Friendly members and new customers alike, allowing us to go from strength to strength over the coming years.”
NFFS was founded as a part of AWD Chase de Vere and was bought by National Friendly in 2009.
