Price, who previously held the position of UK chief accountant for Aviva’s general insurance business, will have primary responsibility for financial planning, management of financial risks, and financial reporting for the UK operations of Ageas.
Subject to regulatory approval, the appointment will also see the PwC veteran contribute to the management and decision-making of the wider business as part of Ageas’s UK executive team.
“Ageas has been on a transformational journey over the last year as it simplifies its model and focuses on improving profitability,” noted the new CFO. “I’m excited to be joining the team at this time and look forward to taking the business through the next stage of its development.”
Meanwhile Ageas UK chief executive Andy Watson is “delighted to welcome” the senior leader.
“His appointment completes another part of the management structure changes I announced towards the end of last year,” said Watson. “Jonathan has broad and valuable finance experience, and I look forward to working closely with him.”