April International UK announces huge premium cuts

Company executive says reductions in premium rates will help firm achieve its ambitious growth targets

April International UK announces huge premium cuts

Insurance News

By Louie Bacani

Global industry player April International UK has slashed sterling prices by up to 35% across its long-term individual private international health insurance policies.
Euro-denominated policies have also been lowered by up to 40% while US dollar pricing has been decreased by as much as 43%, said the insurance firm, which covers six million policyholders in 120 countries.
The move will see premium reductions of more than 33% on April International UK’s entry cover levels and up to 26% on comprehensive cover levels.
This means that a typical 39-year-old expatriate living and working overseas could save anything from just under £700 in annual premium costs, depending upon the range of benefits and policy option taken.
The new pricing applies to individual long-term business policies incepted from August 1.
“Since rebranding and launching APRIL International UK at the end of last year, we have seen significant inflows of new business and a strong commitment from existing and new brokers,” said Joe Thomas, April International UK’s business development director.
“We have set ourselves ambitious growth targets and introduced a number of new business efficiencies. The latest reductions in premium rates together with the enhancements introduced last year will help us achieve these goals,” he added.
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