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AXA unit furthers National Fitness Day tie-up

AXA unit furthers National Fitness Day tie-up | Insurance Business

AXA unit furthers National Fitness Day tie-up

AXA PPP healthcare is such a believer of what ukactive’s National Fitness Day promotes that it is not only the event’s official workplace partner for a second consecutive year but it has also furthered the tie-up to a few more editions.

A key part of AXA PPP healthcare’s involvement is its Flying Start campaign, which last year saw more than 80 companies participate. The idea is to push back the start of the working day by an hour so employers can allow their staff to spend that time being physically active before they carry out their work duties.    

“Flying Start is a simple campaign with a simple message – being physically active is good for us,” said AXA PPP healthcare distribution director Chris Horlick. “It’s good for our physical and mental health. And it’s good for business. So, for this one day let’s give it some focus.

“Whether it’s using the first hour of the working day to walk the dog, join a dance class, or roller-blade to work, taking time to do something a little bit different may be just the spur we need to commit ourselves to making changes for the better. Flying Start is a great way for employers to highlight and encourage employees to live healthier, more active lives.”

Horlick added that Flying Start is “such a good idea” that AXA PPP healthcare has extended its support for National Fitness Day – which this time around is happening on September 26 – for another three years.

Courtesy of ukactive’s members and partners, thousands of free activities such as yoga and Pilates classes, HIIT (high-intensity interval training) workouts, and dance-offs will take place throughout the UK on National Fitness Day.

Meanwhile this year’s participating employers will also benefit from resources like links to free digital workouts with fitness champions Shona Vertue and Les Mills, as well as free three-day PureGym passes to use in the week of September 26. In addition, managers are provided with a two-page guide to help them promote physical activity within their firms.

“Physical activity has a huge role to play in our nation’s productivity by helping to improve our daily happiness, health, and wellbeing,” noted ukactive chief executive Steven Ward. “Flying Start is a crucial part of National Fitness Day and provides the perfect opportunity for organisations of all sizes to invest in the wellbeing of their people and reap the benefits of a healthier, more active workforce.

“We are delighted that AXA PPP healthcare has extended its support of National Fitness Day for another three years – demonstrating its commitment to getting our nation moving.”


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