The British Insurance Brokers’ Association (BIBA) today announced that Juliet Williams will be joining the Association on January 20 in the role of area manager for East and West Midlands; South Wales and Anglia.

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Williams is taking the role over from Sue Dimmock who will retire from the business in June, and she will be responsible for developing the region, managing relationships with members, and promoting the benefits of BIBA membership. Williams will report to Nicola Maguire, head of commercial at the association.

Speaking on her appointment, Williams said: “I’m thrilled to be joining the BIBA team. There is so much that BIBA can help its members with and I’m looking forward to getting out and about to meet members, listen to their views and advise them about the work BIBA does for them.”

BIBA CEO, Steve White, also commented, adding: “Juliet is an excellent acquisition for us, not only does she have a great insurance knowledge; she has an in-depth understanding of broker needs, having had a highly successful broking career in a number of firms.”